E-commerce BrandE-commerce / Retail

AI Messaging Agent — Multi-Channel Engagement

We built a multi-channel AI messaging agent that engages customers across SMS, WhatsApp, Telegram, and Slack — powering campaigns, order updates, and two-way conversations at a 98% delivery rate.

AI Messaging Agent — Multi-Channel Engagement

The Challenge

The client was managing customer communication across four different platforms manually with different tools, no central visibility, and inconsistent messaging. They needed a single orchestration layer that could send, receive, and respond intelligently across all channels.

What We Built

Zarrx built a unified AI Messaging Agent that manages broadcast campaigns, transactional notifications, and conversational flows from one dashboard. The system uses AI to personalise message content, detect intent in replies, and route conversations intelligently.

Technologies Used

Next.jsNestJSTwilioWhatsApp Business APITelegram Bot APIOpenAIPostgreSQLAWS SQS

The Results

Measurable outcomes delivered

10+ Channels

SMS, WhatsApp, Telegram, Slack — all from one platform

98% Delivery

reliable message delivery across all channels

3x Engagement

increase in customer response rates vs. email

80% Automation

of inbound messages resolved without human input

What the client said
"We went from three separate tools and constant copy-pasting to one clean dashboard. Our order notification open rates tripled and the AI handles most replies on its own."

Head of Marketing

E-commerce Brand

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